In search engine optimization, “off page” factors have become more and more important as they relate to rankings. However, one of the most difficult areas of SEO is building link popularity. Stephen Baker with Fast said one of the most memorable statements I’ve heard as it relates to what the engines like or don’t like to see. This is just like one way link building. To write this article, we went to professional search engine optimizers for their ideas.

This is by far the oldest and best-known method of improving link popularity. Not everyone will, especially sites that are extremely competitive with you. Send a thank you note if they give you a reciprocal link. This is also similar to one way link building trial. Search the sites of the people who have linked to you for other possible link partners.

Don’t be surprised if they DO link back. I always link every important site back to the major search engines and directories as a little thank you gesture. Think in terms of related fields as opposed to actual competition. so be very careful about how you recruit a gang of cross linkers.

I was surprised to find several directories for my own city. Look for vertical engines and directories in your topic areas. Now people will start linking to you. Many companies will put testimonials throughout their site, with links back to the company providing the testimonial.

This works because you’re giving away something of value, and when people find it valuable, they’re likely to reciprocate. Sometimes this can be similar to link building to many people. Example: an icon that generates the HTML code they can copy and insert into their own HTML pages.

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